July 13, 2017
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As part of a concerted effort to make the SAP HANA in-memory computing platform more appealing to developers, SAP this week announced a more modular approach to exposing SAP HANA services in the cloud. SAP is also moving to open an application store for SAP HANA applications offered by both SAP and third-party developers.
Marketers want to take direct control of their IT environment, so it’s only natural that many marketers now look to the cloud to access a large number of applications. Teradata developed its Integrated Marketing Cloud to provide a central console through which those marketers can access and manage those applications.