Strutta provides a platform to "engage your audience and convert fans to customers." It does this by launching and managing contests, sweepstakes, coupons, promotions, and by providing the Strutta API. For example, Crate & Barrel ran a wedding contest to drive couples to set up their wedding registries at the company, and featured friends and families of the contestants voting on the results to generate increased customer involvement.
Whether we like it or not, social media is a powerful marketing tool, and what people are saying about a brand or business can have a noticeable effect; good or bad. What would be really beneficial, is if businesses could be notified immediately whenever their product or brand was mentioned on a social media platform or elsewhere on the web, allowing them to act accordingly. Enter Mention. It's created to do exactly that - allow users to follow mentions online. Mention also provides the Mention API that allows developers to integrate this functionality with other applications.