For a long time the comment section on any webpage was nothing more than internet real estate about to be foreclosed on. Plagued by spammers, pointless shout outs, and unreal amounts of bickering, most users chose to forgo perusing what was once a land of potential user interaction. Livefyre, a designer of Dynamic comment platforms, is working hard at ushering commenting into the promised land, with the Livefyre API to help get us there.
The growth in APIs is rapidly expanding. That's clear. Social has out-paced overall API growth and in the last year settled in as a major trend. Sure, there are big names, like the Facebook API and Twitter API. There are also newcomers like Google Plus and Pinterest. There are now well over 800 social APIs, helping developers capitalize on humans' natural desire to communicate with each other.
Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.