Whether we like it or not, social media is a powerful marketing tool, and what people are saying about a brand or business can have a noticeable effect; good or bad. What would be really beneficial, is if businesses could be notified immediately whenever their product or brand was mentioned on a social media platform or elsewhere on the web, allowing them to act accordingly. Enter Mention. It's created to do exactly that - allow users to follow mentions online. Mention also provides the Mention API that allows developers to integrate this functionality with other applications.
This article is part of a 10-part series about interesting APIs that were added to our directory during 2016. App Development and DevOps Tools APIs are covered in this segment. The APIs were chosen by our researchers, by popularity according to website traffic, and by mentions on social media.