Groupon, which calls itself a "social commerce site," is one of many online services that help consumers pool their buying power to get great deals. However, few companies can share Groupon's experience of attracting $135 million dollars from the same venture capital funds that helped grow Facebook and Zynga. To help third-party developers and affiliate members get the word out about its daily specials, Groupon has released a publicly available API.
While the market seems obsessed with Groupon, other leading deal aggregators are working their way to impressive number of deals offered, subscribers, developer mindshare and big partnerships. Dealmap, the coupon aggregator, has just announced a big partnership deal with Microsoft Bing, where its Dealmap API will be used to publish local and daily deal content to consumers via Bing on the web and mobile Bing offerings.