The Twitter Streaming API has been successfully used by Yahoo!, Google, and Microsoft, who have been given access to the full feed of all public tweets. Twitter has now enabled this "firehouse" of data for a number of other companies.
Datasift has released a new query builder for customers working with social media. It answers a simple question: what do you do as a company, with all that data, all the Tweets, Facebook and blog comments about you? It turns out, that if you can really focus in on the comments about you, about your industry, about what customers are thinking, the answer is a goldmine of connection to your best customers and a key to going viral.