Bryan Parker founded ImageFly out of necessity: "To be honest, I was fed up with having to bounce around between image libraries when I was hammering out a project. It seems like it was GD one day, RMagick the next, and something else the next." ImageFly exists to simplify image modification. The ImageFly API grants developers many image editing tools within web properties and applications.
More often than not all it takes to start a revolution is somebody who is angry enough to change the status quo. Ever since the dawn of social media sites the predominant business model has been variations of the walled garden approach to content originally pioneered by America Online (AOL). Today that walled garden approach manifests itself in the form of APIs that have been locked down by social media sites such as Facebook and Twitter.