The Outbrain Android SDK is part of OBSDK, the name for Outbrain’s API wrapper library. The library enables developers to acquire recommendations, using a document or general source. The library enables one to register and display recommendation documents in a hybrid or native environment. The Amplify API enables complete management of Outbrain marketing campaigns at both the campaign and the article levels. The campaign level involves campaign management on a large scale, including budgets, CPC, and flights, and enabling or disabling campaigns.
Campaigner, leading email marketing services provider, has launched the Campaigner Elements API. The Elements API is intended to be integrated with analytics platforms to gain greater insight into subscriber behavior. Creating targets for email blasts is step one. The Elements API makes step two easier: narrowing focus to potential customers.