The Outbrain Android SDK is part of OBSDK, the name for Outbrain’s API wrapper library. The library enables developers to acquire recommendations, using a document or general source. The library enables one to register and display recommendation documents in a hybrid or native environment. The Amplify API enables complete management of Outbrain marketing campaigns at both the campaign and the article levels. The campaign level involves campaign management on a large scale, including budgets, CPC, and flights, and enabling or disabling campaigns.
eZ-Xpo, virtual tradeshow management platform, announced the release of the eZ-Xpo Open Event Management API. The API integrates with third party applications such as Eventbrite, Cvent, Etouches, Amiando, and many more. Integration with the API allows third party apps to include management planning, registration, and promotion for events.
Long a proven revenue channel for content publishers that have good visitor traffic, affiliate programs have always been subject to content growing stale. APIs allow merchants to supply real-time data to publishers and this article looks at how APIs are serving affiliate marketing programs today.