The Outbrain Android SDK is part of OBSDK, the name for Outbrain’s API wrapper library. The library enables developers to acquire recommendations, using a document or general source. The library enables one to register and display recommendation documents in a hybrid or native environment. The Amplify API enables complete management of Outbrain marketing campaigns at both the campaign and the article levels. The campaign level involves campaign management on a large scale, including budgets, CPC, and flights, and enabling or disabling campaigns.
Facebook created an API to fight abusive political ads. The Ad Archive API is being tested by a select group of researchers, academics, and publishers. Through the API, developers gain access to ad data including the ad creator, content, recipient, impressions, target demographic and more.
A number of ad tech sources reported that Snapchat has engaged select ad partners for an advertising API development. Snapchat declined to comment, but many have anticipated an advertising API from Snapchat. While an ad API makes sense, Snapchat has an unfortunate history with API vulnerabilities.
Continuing a three-part series on the Facebook Ads API. In Part one, I looked at how Facebook Ads vendors have done little with their exclusive access to the API and instead have tried to game Facebook's system through ad multiplication. In Part two, I'll discuss how the API can be used to gather the data needed to measure true performance.