The Outbrain iOS SDK is part of OBSDK, the name for Outbrain’s API wrapper library. The library enables developers to acquire recommendations, using a document or general source. The library enables one to register and display recommendation documents in a hybrid or native environment. The Amplify API enables complete management of Outbrain marketing campaigns at both the campaign and the article levels. The campaign level involves campaign management on a large scale, including budgets, CPC, and flights, and enabling or disabling campaigns.
Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.