September 16, 2016
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Matthew David from TheAppBuilder.com is an intense individual. He has seen the opportunity lying in front of mobile application developers and I suspect that it’s keeping him up at night. No, its not tied to a single platform. The opportunity he sees is based on a trend that involves billions of mobile phone users around the globe. “There are 7 billion people on the planet, 4.5 billion of them have cell phones” David explained, “currently 5% are smartphones. By the end of 2012, we’ll see that number move to 20%.” That’s about 700 million new smartphones, for those of us counting along, that will be coming online this year. Let that number sink in for a moment. If you’re a bit skeptical, note that some projections put 2012 iPhone says at between 125 and 200 million, and that’s just one phone in the market.
Telefonica, one of the largest telcos in Europe, announced Telenor (Norwegian-based carrier) as its first carrier partner for the BlueVia API platform. The first BlueVia API available to developers is billing services. In-app billing services remove the need for marketplaces like the Apple's app store or iTunes for mobile app purchases. Instead, consumers' purchases are added to their phone bills.