March 9, 2020
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Swift IQ belives Machine Learning as a Service (MLaaS) will become a key market in the near future as more providers look to integrate predictive APIs with their customer transaction data. After presenting at the recent API Strategy and Practice Conference, Swift IQ CEO Jason Lobel spoke with ProgrammableWeb about how businesses can use an API-driven approach to improve their "adaptive intelligence", and shares four techniques that can be tested immediately.
It's come a long way from the Sears and Roebuck mail order catalog. Yet, the new API might bring wrench and dishwasher company Sears the closest it's been to its origins in decades. Developers can now search the entire product database of Sears and Kmart (the companies merged in 2005).
Great customer service has long been a competitive advantage for any business. But for online merchants, that can take up valuable extra time, as customers wonder where their packages are. Amazon's massive online retail business has done many things, such as famously upended the book industry. It's also changed customer expectations--free shipping (or shipping by subscription), fast delivery, giving customers the ability to track with a click of a button. It puts the mom-and-pop online stores--and many other large operations--at a disadvantage. Aftership provides the Aftership API to help level the playing field.