March 9, 2020
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Lexity, marketing apps provider, has launched Commerce Central-an open commerce cloud platform for ecommerce services. Commerce Central allows developers to distribute and connect apps to more than thirty ecommerce platforms (e.g. Magento, Etsy, eBay, etc.). Seen as the first truly "open" commerce platform, Commerce Central allows developers to use the same code across multiple platforms.
You are shopping online and want to send a gift. But do you really want to have the retailer send one of those typed out cards with it? Sure, it includes your personal message but it just makes the recipient miss your handwriting and the ink. Sociagram offers online retailers an interesting alternative: the ability for their customers to add a video message. In many cases, that might be a a leap ahead from a pen and ink note--especially in my handwriting. The Sociagram API is the tool for retailers to use the service on their site. There are 15 APIs under "gift" in our API directory, but this could be the first to offer a "social video" twist to the topic.