March 9, 2020
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They say it’s the Age of the Consumer because people have more access to a lot of information about any given product they buy or vendor they do business with. But for all that information one thing most of us don’t have much control over is the rewards programs their credit cards generated points towards every time they buy something.
It's come a long way from the Sears and Roebuck mail order catalog. Yet, the new API might bring wrench and dishwasher company Sears the closest it's been to its origins in decades. Developers can now search the entire product database of Sears and Kmart (the companies merged in 2005).
It will give a whole new meaning to platform shoes. Online shoe retailer Zappos is alpha testing its upcoming API. The platform has endpoints to search products and provide details, such as price and images. Pairing the API with Zappos' affiliate program, developers could also make money when users buy products.