March 9, 2020
Sorry, No followers
View all 578 Related Articles
Related Articles (578)
One day, you might be doing your holiday shopping from your car. Elastic Path believes the future of digital commerce will follow the shopping experience, going beyond websites to a new era of smart devices, even ones inside your car. The Vancouver-based ecommerce company just received $8 million in financing, which will go toward supporting the company's Cortex API, a hypermedia platform that extends the shopping experience to multiple devices. Toronto’s Wellington Financial provided the financing.
Online shopping is booming, but that's not to say that the physical retail store is irrelevant. In fact, people still enjoy the physical shopping experience and a large percentage of transactions are still made in store as opposed to online. Bearing this in mind, the ability to interact and communicate with customers in this environment has huge benefits. Estimote is a sensor-based analytics and engagement platform that is designed to communicate with smart phone users in stores, and get a better understanding of how they behave and engage with products. The Estimote API provides the means for this technology to be integrated with other applications.