January 7, 2016
Single purpose API
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The Scout API, by T3, enables 3rd parties to take advantage of the context the company brings to advertising. Added to location sensitivity, which has been employed by the likes of Walgreens and others geofencing their stores, Scout brings weather, time, speed and orientation. Scout joins a list of 274 advertising APIs in our directory. Public documentation is unavailable; interested developers can contact email@example.com.
APIs are no longer technical nice-to-haves. These three letters are being spoken in board rooms and used as the basis for business strategy. One place you can see the effects of API growing up is the sheer number in our directory. But big numbers only tell us so much. In our many discussions with API providers, we've noticed a pattern with how many are approaching their platforms. These threads point to an alternate meaning for API: Apps, Partners and Income.
iDreamBooks, book review aggregator, deems itself the "rottentomatoes.com for books." iDreamBooks searches reviews across media outlets and compiles the data to a single, comprehensive repository of review. iDreamBooks offers developers access to the reviews through the iDreamBooks API.