API management platform and enterprise software architecture specialists SOA Software have announced a new partnership with digital commerce specialists Elastic Path, aimed at supporting enterprises to improve their digital sales funnels with the help of APIs. The news comes as pre-conference workshops get underway this afternoon (San Francisco time), and signaling how key API providers are already leveraging the start of API Strategy and Conference to share industry announcements.
Zootle, UK based hosted CRM provider, offers most of its features through the SalesSystemCRM API. From prospecting to order processing, the API allows developers to integrate an entire ecommerce solution with its existing website and apps. The SalesSystemCRM app suite already focused and tailored to budgets in the SME space. However, an API makes the CRM provider even more attractive to businesses strapped for IT resources.