April 13, 2016
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Omnichannel personalization provider RichRelevance has unveiled a suite of APIs that enable retailers to integrate personalization into any of their applications.
In this first of a series of articles about encouraging API adoption, I talked with Blair Beckwith, Developer Advocate and App Store Lead from Shopify. Shopify is an e-commerce platform for selling just about anything you can think of from 50 Cent's headphone collection to fancy, leather laptop bags. There are two kinds of "developer" on Shopify: 1) those who create templates that dictate the look and feel of a site, and 2) those who create add-ons that are available in the shopkeeper add-on store. In this article, I'm going to concentrate on the second one, the add-on developers.
Over there, by the gum and the tabloid magazines, there's an API. Literally, it's a piece of plastic, but behind it is a company and the APIs that company uses to make the whole operation work. Blackhawk, a subsidiary of Safeway, distributes gift cards for many big-name stores in 90,000 retail locations. And while the cards have always been supported by backend systems, mobile is moving this ten year-old company to an open API approach.