The Peak Mediation Unity SDK offers a true programmatic monetization platform designed for third-party Unity applications. The current version is 0.14.0. It requires Unity 5.4.1+, iOS 7.0+, and Android 4.0.4+.
Snap, the parent company of Snapchat, today announced that its Marketing API is now available to all developers. The API allows third parties to programmatically buy ads in the Snapchat app and manage their advertising campaigns. It also offers additional targeting and testing functionality.
Google has announced that Google Analytics now features a new service, the Google AMP Client ID API. The new API makes it possible for developers to analyze user experience across AMP and non-AMP pages, and provides metrics such as bounce rate, session duration, and pages per session.
Twitter's announced "promoted tweets", a way for businesses to send their status messages into the timelines of users who may not follow them. Many developers are wondering how it affects updates via the API--will promoted tweets show up in results from API calls?