Native advertising is the way forward when it comes to engaging users with products, and in-game product placements is a highly effective way to engage users in the world of social, mobile and free-to-play video games. With the help of MediaSpike, brands can easily put relevant and targeted product placement into any social or mobile game. The selling point is that the service is aimed at both advertisers and developers, and that it has been built by actual game developers who understand the ins and outs of game advertising, removing many of the hindrances that may normally be associated with this process. The MediaSpike API makes this functionality available to developers.
In October, Microsoft announced that "Landing Page by Match Type" functionality would be coming soon to Bing Ads. Microsoft has just announced that Bing Ads API users are required to make mandatory code changes so that their applications continue to work properly when Landing Page by Match Type updates are completed.