The Perfect Audience PHP SDK by Baptiste Pernet allows API interaction to integrate retargeting features into web applications. Retargeting helps analysts to monitor which users can return to websites to increase sales. Resources include usage, that shows how to obtain a report status with few lines of code.
Organizations of all sizes are starting to appreciate that there is a wealth of information starting to flow in and out of their companies via the APIs they decided to expose to third-parties. Now those organizations can start figuring out how to derive some value out of all that data.