The Perfect Audience Ruby SDK by Gary Rafferty interacts with the API to add retargeting features, useful to engage customers in mobile and web marketing practices. Installation and usage available.
Most people are familiar with the critical role customer relationship management (CRM) applications in the cloud have come to play in terms of managing sales organizations. But what most organizations have yet to fully appreciate is how a critical a role those applications could play as a front end to any number of business processes across the enterprise.
