Salesforce.com is holding its flagship event Dreamforce at Moscone Center in San Franscisco this week, and before we spend time covering some of its new initiatives in what the company calls the Social Enterprise, I thought it would be a good time to review the APIs that developers can use as part of the DeveloperForce program.
It is not uncommon for e-shoppers to create a cart on a website without the intention of making an immediate purchase. The motives behind abandoning a cart can vary; what matters is how companies take advantage of the information that can be gained with each cart that is left behind. Rejoiner is a company that helps online retailers capture, analyze and recover abandoned shopping carts. The company accomplishes this with their Rejoiner API.