May 9, 2016
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Yelp continues its Fusion API-centric strategy with the announcement that Yelp Events data will be accessible via the Fusion API. Yelp Events allows users to create, share and discover events around the world, and developers will be able to pull data regarding such events through the Fusion API.
Developers will be able to point mobile shoppers directly to product purchasing pages, rather than generic landing pages, when they install new apps.
Salesforce Marketing Cloud’s chief marketing officer, Mark Lazerow, suggests that there's roughly one really important development in social marketing per year, citing Facebook's application development platform launched in 2007 as an early example. His pick for this year's model is the new Twitter ad API probably the most important development in social marketing to come along in a year.