November 13, 2017
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Conductor, a leading search and SEO technology company, has announced the official launch of the Searchlight Search Marketing API which allows developers to integrate the Conductor Searchlight platform with applications and marketing systems.
Innovation in web service APIs is not always technical, sometimes it's about money. Such is the case with Yahoo's announcement that later this year they will begin charging for usage of BOSS (Build your Own Search Service), their search web service for developers. Given that search revenue is typically ad-driven, and that advertising doesn't typically mesh with APIs, this has meant that search APIs have been one of the most challenging classes of APIs for providers to monetize. So it's notable to see how Yahoo has chosen to tackle this: via a 'utility' pricing model, somewhat akin to how infrastructure services like Amazon Web Services charge by usage.