Informatica is looking to make the lives of developers simpler on two fundamental planes of existence. The first is allowing developers to leverage Informatica APIs to create their own connectors. The second involves making it easier to collaborate with business users in terms of figuring out what data sources actually need to be integrated.
With work forces becoming increasingly more mobile, there is a need for businesses to have quick and easy communication lines with employees on the move. Being able to achieve this with existing enterprise and telecommunication infrastructure means companies can improve communication with staff without increasing costs. This was the idea behind the creation of Red Oxygen. It's a service that combines the functionality of email applications with the convenience and mobility of text messaging. With the help of Red Oxygen's API, sending text messages from an application or CRM is simple.