This Phunware Unity SDK adds the advertising plugin to iOS and Android platforms. Phunware is a mobile application development platform designed to support every stage of the application lifecycle by enhancing and monetizing an app, acquiring users, and promoting a brand.
Microsoft announced the global release of the Google Import API, a new tool that helps users create and manage ad campaigns, budgets, and bids. Microsoft hopes that this tool will allow its customers to expand their advertising reach without the manual process of importing Google Ads data.
Facebook has launched a new suite of marketing APIs and taken its Facebook Ads API out of private beta. The suite gives developers, ad agencies, and marketers programmatic access to pages, advertising, and analytics for their social media marketing campaigns. In addition to the Ads API, the suite includes the Insights API for building social analytics tools, and Pages API for building and accessing pages and their fields, connections, events, links, notes, photos, and videos. Both are officially part of the Facebook Graph API.
The goal of HeyZap is to be the "YouTube of casual gaming" by giving site publishers a way to embed more than 6000 casual Flash games into their sites with a single embed code. Their business model (more detail from TechCrunch) is to collect revenue from ads within the games using the MochiAds ad platform and share some of that with developers. The publishers using the code don't get revenue, but get increased traffic to their sites.