This Phunware Unity SDK adds the advertising plugin to iOS and Android platforms. Phunware is a mobile application development platform designed to support every stage of the application lifecycle by enhancing and monetizing an app, acquiring users, and promoting a brand.
Salesforce Marketing Cloud’s chief marketing officer, Mark Lazerow, suggests that there's roughly one really important development in social marketing per year, citing Facebook's application development platform launched in 2007 as an early example. His pick for this year's model is the new Twitter ad API probably the most important development in social marketing to come along in a year.
Adcolony, once an app developer for iOS, is now focused on creating mobile HD video ads. The Adcolony APIs are two RESTful APIs, Publisher Earnings (which retrieves in CSV format) and MATA, which gives access to the CPI campaign statistics. Fields covered in the Earnings API are Date Range, Earnings, Completed Video Views, Fill Rate, Sessions, eCPM, DAU. The MATA API is based on the open standards from the Mobile App Transparency Alliance (thus the name), and uses HTTP authentication. It uses your user email and API key for verification.
Microsoft introduced a number of campaign APIs through its Windows Store Promotions API. The APIs allow media agencies to better promote and manage ad campaigns around apps listed at the Windows Store. From ad creation to bulk action, advertisers gain more capability and control around campaigns.