Aviary, the web-based image editing solution, is now available via its image editing API to Mailchimp users. Mailchimp wanted to streamline the email design process. Previously, users would typically exit the mailchimp website to edit images in software applications such as iPhoto or Photoshop. Besides being time-consuming, this fragments the user experience and breaks the workflow.
You are a major brand wanting to advertise. Do you: A) hire an advertising agency and pay big bucks for photo shoots, or B) crowdsource images from your fan base for free? The Olapic API integrates answer B into other apps.