Foursquare has launched Places API for Start-Ups which provides access to Foursquare location intelligence capabilities at a price point between the free tier account and the Enterprise tier account. The Places API allows companies to integrate apps with Foursquare platform data and capabilities.
Geo APIs are popular in today's mobile, ever-connected world. It's hard to find an oft-used app without mapping functionality of some sort. While the likes of Google Maps and other services have popular APIs, there is a visible lack of standardization in geocoding that the OGC seeks to remedy.