August 28, 2015
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With the mobile app business rapidly growing and with digital content and digital superstores now being a major player in content distribution, so analytics data needs to shift accordingly. Having tools that enable developers and customers to better understand detailed user demographics and how people are actually using their mobile apps can only mean better business decisions, and of course, better revenue. Enter mobile app analytics service, App Annie; a sophisticated tool that tracks an app's metrics and provides accurate App Store market data. The App Annie public API adds even more convenience for App Annie Analytics customers by providing them with access to their account data and reports.
Hard on the heels of a recent move to make its Watson supercomputer a service that developers can invoke via RESTful APIs, IBM is now making $100 million available to help developers build cognitive computing applications that can run on top of Watson.
The whole point of investing in Big Data is to drive the development of a new generation of data-driven applications. The challenge most organizations will face is that once they build those applications they will need to have a robust set of APIs through which to share the information those applications create.