AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.
Online reviews can make or break a business. It has been stated that 79% of purchasing decisions are influenced by an online review. According to strategy and communications firm Cone, four out of five customers change their minds about a recommended product based on a bad review. Wouldn't it be great if you could 'hear' what people were really saying about your business?