It's not often that Oreos and APIs are mentioned in the same article, let alone the same sentence. However, Oreo is using digital technology in innovative and groundbreaking ways to market the Oreo brand and build a huge and growing fan base. Oreo is using digital technology, fueled by APIs.
Go2mobi enhanced its demand side advertising platform with the Total Control API. The API provides access to Go2mobi's complete suite of mobile advertising features. Whether users are looking to enhance an existing workflow, or build a standalone DSP, the Total Control API aims to fit the need.
In October, Microsoft announced that "Landing Page by Match Type" functionality would be coming soon to Bing Ads. Microsoft has just announced that Bing Ads API users are required to make mandatory code changes so that their applications continue to work properly when Landing Page by Match Type updates are completed.