February 11, 2016
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Salesforce Marketing Cloud’s chief marketing officer, Mark Lazerow, suggests that there's roughly one really important development in social marketing per year, citing Facebook's application development platform launched in 2007 as an early example. His pick for this year's model is the new Twitter ad API probably the most important development in social marketing to come along in a year.
Snapchat, which recently surpassed Twitter in daily usage, has unveiled an API that allows advertisers to purchase Snapchat ads programmatically and at scale. Part of a broader launch of new ad offerings, Snapchat's Ads API could help the company grow its ad revenue and pave the way for an IPO.
Jack Dorsey took to the Twitter Flight 2015 mobile developer conference stage to kick-off the annual event with a massive apology to the developer community. Over the years, Twitter has alienated their developer community. Dorsey's promise will now need to be backed by action.