From Captain America and Spider-Man to Wolverine and Iron Man, Marvel Entertainment, a Disney subsidiary, has built an empire by bringing more than 8,000 characters to life through a diverse array of mediums, including comic books, movies and other entertainment properties. Now, it's giving those characters a new medium to inhabit: the world of the API.
Developers generally think a lot differently than the average person who winds up using their application. By nature, developers are more linear thinkers trying to develop software for a general population that is usually anything but. For that reason, embedding tutorials and creating documentation that explains how a piece of software is intended to work has become a critical component of the end user experience.