July 30, 2015
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As the number of APIs grows, more people are becoming familiar with the term. I had a taxi driver who knew about APIs, although that was in tech-heavy San Francisco. Despite becoming more known, "API" is not a term most mainstream users will use. Yet many of these same people are already asking for APIs—they’re just not using the term. Here are three ways mainstream users are asking for APIs.
SendGrid, a leading cloud-based email service, has announced that the company has joined the Google Cloud Platform Partner Program giving App Engine developers a trusted third-party and non-native option for adding transactional email management and delivery services to their applications. In addition, Google App Engine customers will have access to SendGrid APIs, real-time analytics and reporting all of which are powered by Google services infrastructure.
Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.