Despite attempts to reinvent it, email is still one of the most popular ways to communicate across the internet. Developers have long been able to take advantage of Emails popularity using various libraries that support POP, SMTP and IMAP. This is fine when you have access to a publicly available web server, but for small and hobby developers this can be an unacceptable cost.
In a press release on 11 March 2013, Message Bus announced that its Message Bus Platform is now available for integration via Zapier's drag and drop API integration capabilities. This is exciting news for anyone trying to create efficient integrations and workflows that make sense for business but don't come with the associated efforts, long lead times and costs that custom API work entails.