July 10, 2018
Apache License v2.0
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Taking advantage of APIs is a quick and inexpensive technique for a business so long as those APIs are available and remain constant. Changes happen to APIs all the time and this is the story of Stitch, a company that found a way to succeed, despite the uncertainties inherent to the API economy.
As traditional television looks to reach new audiences, the API provides a way to reuse and recycle content in a way that broadens the customer base. Broadcast companies such as ESPN are now leveraging next-generation APIs to fight back these challengers and raise bar on the competition.
Startups need to build quickly and iterate quicker. That means not re-inventing the wheel -- whenever possible. Just 5 years ago, people were asking why would you use an API? This has quickly turned to why wouldn't you! Since March 2007 there are 14 times as many APIs listed on the ProgrammableWeb site. And the growth rate is accelerating. API listings on ProgrammableWeb have exploded this year so far, doubling the same period last year, and about four times the same period in 2010 (see chart below).