As enterprises embrace digital business models, they are evolving toward becoming data-driven organizations and harnessing analytics. This article explores the challenges of using traditional analytics approaches, how API management can address these challenges, and mine valuable data for analytics.
Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.