July 13, 2018
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APIs are largely hailed as the driving force behind digital innovation, and it is difficult to argue with this concept. Yet despite many high-profile API evangelists preaching the good word about APIs in general, there is a need for more localised evangelism, according to a post by Sam Macklin.
Founded in 2010 and based in White Plains, NY, Ongage has a simple idea for email marketers: we deliver. It uses different ESPs to deliver mail according to which ones are most likely to succeed in reaching a given email address. Ongage calls this concept "micro-deliverability."