LaunchBit, an email ad network, has announced a text ad API. Whether email publishers are blasting status updates, announcements or other news, the LaunchBit API will allow advertisements within the email to make API calls to data relevant to the ad. Monetizing websites with Ads has long been sound practice; however, monetizing emails is somewhat of an untapped market. With easy integration through an API, LaunchBit intends to take advantage of this underdeveloped market.
Taking inspiration from enterprises that adopt an API-first culture, the new IT leadership team for the state of Arizona defined their strategy, changed the culture and built a cloud-based digital platform that leverages APIs to drive digital transformation of a decentralized enterprise.