July 9, 2018
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Email is probably one of the most important channels explored by marketing managers. Done right, email marketing can have an ROI of 3400%. Bad email lists keep many companies from seeing these results. This article looks at how email verification tools can help companies achieve desired results.
Google has announced the release of the Google My Business API version 4.2 containing new endpoints that will let third-party partners create end-to-end onboarding experiences for their merchants on their own platforms. Google My Business offers merchants the ability to create business listings.
Last year, Facebook announced that it would launch a set of business-centric tools around WhatsApp. The company has also long stated that it would eventually monetize its various messaging platforms. Facebook has taken a step towards both goals with the introduction of the WhatsApp Business API.