Here is a follow up interview with Raj Kadam, CEO of Viralheat API whom we have interviewed on the Sentiment Analysis API here. In 2012, Viralheat had about 30 billion calls over all its' APIs. Viralheat just announced a new API called Human Intent API.
Consumers are interacting with retailers through an ever increasing range of channels. New channels are emerging all the time and a retailer that wants to stay ahead of the game needs to adopt an API-ready approach to make integrating those new touchpoints quick and painless.
For those in the sales game, more is obviously better, but the success of generating hundreds of promising leads can be tainted by the problems that arise in managing and keeping track of those leads efficiently. Client Relationship Management (CRM) systems exist to tackle this very issue, however, a lot of them have proved to be either too complex or simply insufficient. Karma is a CRM that aims to provide the perfect balance between relevant features and simple usability in order to create a tool that promotes better business. The company has also released the KarmaCRM API which is great news for developers who want to integrate its functionality with other applications.