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Mobile messaging, a technology that is often associated with smartphones, is now being more broadly applied within the enterprise. Application of this technology is increasing in areas typically dominated by legacy instant messaging applications. One providers of such a service is HeyWire Business, which today launched a channel partner program designed to reward partners that leverage the company's API.
In a bid for a larger chunk of the unified communications market, CounterPath announced an API for its Bria for Windows communications platform. The Vancouver company produces softphones, which allow users to make Internet phone calls (think Skype and Google Voice) from a computer or a mobile device. Although a relatively small player in the market, Counterpath has a respectable 10 million downloads of its client. Its client consists of X-lite, free, and Bria for commercial use. Bria offers voice and video over fixed, mobile and WiFi networks. It's ability to automatically switch to WiFi, allows users to stay connected while saving money.