PubMatic offers a mobile SDK for developers to access and integrate the functionality with other applications and devices. PubMatic is a service for web publishers that automates and optimizes ad serving decisions. PubMatic simplifies the online publishing business by determining in real-time which ad network can best monetize each ad impression for a publisher.
Google is doing some work on the API that helps manage Chrome extensions. Developments over the last few weeks have shed light on what the changes mean for developers, and not everyone likes what they see. Ad blockers are at the heart of the issue and changes to the API will impact them seriously.
Stitcher; the mobile leader in news, entertainment, sports, and talk radio; recently released Stitcher Connect. Stitcher Connect is "talk radio's first API developed for the car." The API delivers all of the features of Stitcher's mobile app (Stitcher Smart Radio) directly to the vehicle. According to Stitcher CEO, Noah Shanok, "Over a third of our listeners are currently using Stitcher in the car [via the mobile app]." The next logical step was to integrate directly with the automobile, so "listeners can seamlessly access and discover the best of over 10,000 shows on Stitcher in the car."
Walmart has announced the Walmart Advertising Partners program, which is accompanied by a new advertising API and four initial advertising partners. The announcement of an API-driven platform provides advertisers’ more direct access to their campaigns.