April 1, 2016
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The Scout API, by T3, enables 3rd parties to take advantage of the context the company brings to advertising. Added to location sensitivity, which has been employed by the likes of Walgreens and others geofencing their stores, Scout brings weather, time, speed and orientation. Scout joins a list of 274 advertising APIs in our directory. Public documentation is unavailable; interested developers can contact firstname.lastname@example.org.
Google announced that on April 1, Google Ads API will stop creation of App engagement campaigns for any app in a prohibited category. As of now, developers can create App engagement campaigns for apps in any category. The only current limitation is that prohibited category apps cannot serve ads.
Social media marketing is a sharp and relevant arrow in a business' quiver. Extensive time and money is spent on developing social media campaigns that serve to reach potential customers online, but what about those that haven't yet been reached online? PosterOven is an initiative that helps businesses get to their potential customers in physical locations, and at that point encourage them to engage with the company's existing online social media marketing. It's a web-based tool that allows users to create, download and print posters that display social media information and QR codes. The PosterOven API allows developers to access and integrate this functionality with other applications.