When it comes to video (and audio), it seems every device uses its own special format. There is a good chance the format used by your camera can’t just be copied to a web site and viewed as is. The process of converting between formats is known as transcoding. It is a CPU intensive job, and with hundreds of formats to choose from presents developers with a significant challenge. Zencoder is a new web service that is looking to provide a solution.
LaunchPad Recruits has an extremely simple and clear business plan, and therefore a potentially powerful one. It aims to help companies sift through job applicants faster by supplying video interviews of those applying. Employers can watch the video of them responding to questions, and look at a resume before deciding on a face to face meeting. Have you ever been hiring, only to start an interview based on a prospect's resume and find instantly that the person is not a good match? You can end up wading through an interview, looking in vain for ways to end it early. (See graphic.) The LaunchPad Recruits REST API aims to avoid this by having candidates answer the employer's questions on video before any face to face meeting takes place.