The Quantcast Objective-C SDK by Kevin Smith communicates with the API to access measurement features for advertising and demographic projects. With proper implementation, developers will be able to understand an audience, compare & compete, attract advertising, and improve campaign performance.
Microsoft CEO Satya Nadella aims to shake things up with a company hackathon. Airpush wins Dataweek and API World's most innovative company award. Plus: Android 4.5 Lollipop to feature a new camera API, and HMAC authentication recommended.
Verizon Media has developed a number of ad networks and monetization assets over the years. With a new Verizon Ads SDK, Verizon Media is looking to consolidate all of its monetization assets under a single SDK. The SDK allows for developer choice and easy integration with future opportunities.