The Quantcast Objective-C SDK by Kevin Smith communicates with the API to access measurement features for advertising and demographic projects. With proper implementation, developers will be able to understand an audience, compare & compete, attract advertising, and improve campaign performance.
AdStage built a platform that aggregates data gathered from advertising tools. As AdStage built infrastructure to accomplish this, the company decided to move beyond ad services and into more business tools. Now, other BI system data is included and is accessible via the new Universal Data API.