The Quantcast Objective-C SDK by Kevin Smith communicates with the API to access measurement features for advertising and demographic projects. With proper implementation, developers will be able to understand an audience, compare & compete, attract advertising, and improve campaign performance.
TVTY launches an API to connect TV ads to online ad campaigns. Lincoln Labs annual conference July 18-20th, will include hackathon. Plus: SoftKinetic helps kick off the Augmented World Expo, and predictive analytics tools and APIs.