TVTY launches an API to connect TV ads to online ad campaigns. Lincoln Labs annual conference July 18-20th, will include hackathon. Plus: SoftKinetic helps kick off the Augmented World Expo, and predictive analytics tools and APIs.
Google recently introduced new video ad features in the v202002 release of Google Ad Manager API. The most significant improvements include enhancements to historical reports, association between video creative and ad registries (e.g. Ad-ID or Clearcast), and metadata additions.
Last year ProgrammableWeb reported changes to the Facebook Marketing API that aim to reduce discrimination in job postings, housing ads, and credit ads. This week, Facebook provided updated guidance for developers in light of these changes and the impending deprecation of v4 of the Marketing API.