March 30, 2016
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Until recently, only a handful of vendors have had access to the Facebook Ads API—a few major tool developers and some folks willing to make a $5M deposit with Facebook. We've been running Facebook ads and building apps for the last 4 years. The breakdown on the Facebook Ads API: It’s not exactly as robust as the Google AdWords API, but that creates an opportunity to build what Facebook has missed, or game the system, depending on whether you’re white or black hat.
Social media marketing is a sharp and relevant arrow in a business' quiver. Extensive time and money is spent on developing social media campaigns that serve to reach potential customers online, but what about those that haven't yet been reached online? PosterOven is an initiative that helps businesses get to their potential customers in physical locations, and at that point encourage them to engage with the company's existing online social media marketing. It's a web-based tool that allows users to create, download and print posters that display social media information and QR codes. The PosterOven API allows developers to access and integrate this functionality with other applications.
Sixteen APIs have been added to the ProgrammableWeb directory in categories including Microservices, Music, Transportation, and Database. One highlight today is the IBM Watson Discovery REST API, for querying data and connecting with other IBM Watson APIs. Here's a rundown of the latest additions.