California-based Zurb is turning the dry science of usability on its head by using Twitter and Facebook APIs to socialize user testing.
User testing has long been the domain of usability experts who utilize carefully controlled focus groups, panels and one-on-one interviews to assess software and websites. Zurb’s suite of socially connected testing products let anyone quickly and easily create a test and gather insights from Twitter followers and Facebook friends.
Web app automation service Zapier allows users to define custom Zaps that link apps to build automated workflows of digital tasks. In this article, co-founder and CTO Bryan Helmig discusses the finer points of the platform’s architecture and how it handles over 60m API calls every day.