Twilio introduced a new Fax API in Beta. The API allows connected apps to both send and receive faxes to and from legacy fax machines. While the API might seem counterintuitive, the business reality of today's marketplace continues to see many businesses across industries rely on fax communication.
Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.