Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.
The free evening newspaper The London Paper made headlines itself last week, for two seemingly contradictory reasons. First, New Media Age reported the paper is launching an API. Then, further reports said it will cease publishing in less than a month.