August 29, 2015
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Businesses are using a voice over Internet service to address a common problem: The gap between online users and customer care centers. A 2011 TeaLeaf survey found the abandonment rate for online shoppers reaches 41 percent when these customers encounter a problem. One way companies are addressing the problem is by integrating VoIP APIs within their websites so customers can click-to-call for help, according to a SureVoIP blog post.
Facebook this week announced it has opened its Instant Games platform to all developers. The platform, which had been in beta, allows developers to build HTML5-based games that can be played across Facebook directly within News Feeds and in Messenger conversations on desktop and mobile devices.
Although Twitter delayed the deprecation of its Streaming API a few times, the time has finally come. Next week, Twitter will deprecate Site Streams, User Streams, and legacy Direct Message endpoints. This move leaves Twitter clients like Twitterrific and Tweetbot with gaps in their functionality.